Christian A. Klöckner

Ecolabels alone don’t work

NTNU researchers wanted to see if labelling products and putting up signs in stores would encourage more consumers to buy sustainable seafood. The results showed that customers bought significantly more seafood generally – including options that were not sustainably harvested.

Green gaming for the environment

Computer games designed to make us more environmentally conscious need to be both entertaining and educational. Few game designers are good at both. NTNU researchers are creating a model that can bridge the gap between the two.