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Many mistakes made on Customer Journeys

“Customer journeys” have become a popular method to increase customer focus and improve service quality in many branches of industry. But research shows that the method doesn’t always work as expected – and confusion surrounds the meaning of the concept itself.

One hundred years of producing energy — from water

The 1969 discovery of oil at the Ekofisk field in the North Sea transformed Norway into an internationally important energy nation. But long before black gold was being pumped from the Norwegian Continental Shelf, Norway’s economy was fuelled by a different kind of energy: hydropower.

Fly hunter has discovered 30 new species

DNA analysis allows new species to be described all the time. Researcher Xiaolong Lin has recently published a description of eight new non-biting midge species, but has found many more.

A “health centre” for juvenile salmon

The condition of the water in salmon hatcheries can tell us a great deal about when and why outbreaks of disease occur. Now, SINTEF researchers are about to expose the water’s secrets, both to prevent suffering in fish and to save the aquaculture industry a great deal of money.

Infidelity can be forgiven – but at a cost

Most people who have been unfaithful do not believe it when their partner says they forgive them. And the fact that men often don’t realize that emotional infidelity is a problem just feeds the conflict.

Small satellites offer major commercial opportunities

Small satellites are used mainly to monitor Norwegian territorial waters. However, the scope of applications will widen in the future, and researchers believe that Norway has the expertise to exploit the commercial opportunities these provide.

How tuberculosis hides in the body

The tuberculosis vaccine only works for children. BCG (bacille Calmette-Guerin) doesn’t protect you as an adult. Now we know more about how the bacterium avoids being detected.

How can people and predators coexist?

Predators and people have lived side by side since time immemorial in the Serengeti National Park region in Tanzania. But strong population growth is leading to greater conflicts.

Controlling problem ice — by cracking it

Most efforts to control ice build-up on structures like wind turbines and solar cells involve creating a surface that repels water. But Norwegian researchers have engineered a different approach that allows ice to form on a surface, but then causes it to crack off.

Who needs prostate cancer treatment?

Many patients are treated for prostate cancer unnecessarily. Norwegian researchers are working to reduce overtreatment, while at the same time detecting the sickest patients. Now they’re receiving EU support.